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advantage. >> well, let's take a look at the presidential debate now in 1984. ronald reagan was asked if he was too old to be president. >> i want you to know that i will not make age an issue of this campaign. i'm not going to exploit for political purposes my opponent's youth and inexperience. [laughter] >> that is also one of my favorite lines. >> that is my favorite as well. >> it is pretty good. it tells us nothing about policy but it made us laugh. >> it tells us that he had a sense of humor. this was not a spontaneous response. it was carefully prepared and his camp knew that the montel camp would make an issue. it was a prepared sound bite but it was beautifully delivered and it worked tremendously well. >> a memorable vice presidential debate in 1988, republican dan quayle. he invoked the memory of john f. kennedy and this was senator bentsen's response. >> senators, i served with jack kennedy, i knew jack kennedy, jack kennedy was a friend of mine. senator, you are no jack kennedy. [applause] >> that still stings, doesn't it? is it possible to prepare for something like that? >> h
. that will take you right to a page for ronald reagan vs. jimmy carter. the commercials are 30 seconds or a minute that they summarize what was going on in the campaign to tell us what the main issues are. they were not intended to last as a historical record or if you look at years and years later. these are really important historical archives. >> these were made for the obama campaign. >> a democratic cookie cutter. >> what you see behind us is just a sampling of some of the material that we collected from the last two conventions. >> it is on a table in a room that is our reference collection. full complete collection of the record for american politics and it goes back to george washington. >> this whole row of materials is made up of campaign buttons. this is from the mckinley campaign from 1896 until 1900. >> every four years ago out on the campaign trail and rebuild it out with contemporary material. >> some of these were passed by a local delegation. you go to the local primaries and we go to the national convention. it is the buttons, the posters, the signs, the funny hats people wear. w
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